Use case

Stakeholder map

A stakeholder map shows the people and organisations with a stake in a decision and how they are connected. The usual power-interest grid rates each stakeholder alone; a network map adds who influences whom, which is how a quiet stakeholder with the right tie ends up deciding the outcome.

Updated · Netgraf

Why map stakeholders as a network

The grid tells you whom to manage. The network tells you how to reach them: who has the decision maker's ear, which allies are already talking to each other, and which opponent sits between two groups you need. Betweenness finds those brokers; communities find the coalitions.

How to build one

  1. Put the decision or project at the centre as an organisation, then add the decision makers tied to it.
  2. Add every stakeholder with their role as the subtitle ("Head of Procurement", "Local residents' group").
  3. Draw ties that carry influence, and pick a kind: business for formal lines, social for informal ones, conflict for opposition.
  4. Mark direction where influence runs one way, such as "reports to" or "funds".
  5. Add a confidence level to ties you have heard about but not seen: confirmed, reported or rumored.
  6. Open Insights and size the map by Holding it together to see the brokers.

Record the date on ties that change, such as a board seat or a contract, and the timeline will replay how the coalition formed. Use the tour to walk a colleague through the map in the order that makes the argument.

Example map

Open one to explore it, then press Edit a copy to make it yours.

Questions

What is the difference between a stakeholder map and a stakeholder matrix?
A matrix, such as the power-interest grid, rates each stakeholder on two scales. A stakeholder map in network form shows the relationships between them. The two work well together: rate in the grid, then map the ties.
Is a stakeholder map confidential?
It often is. Netgraf maps are unlisted and never indexed, and only people with the link can open them. Do not publish a stakeholder map to the gallery.

Draw your own

Free, no account, and private by default. Start blank, import a spreadsheet, or describe the network in words.